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It wasn't supposed to be this way.
As the week unwound, marketing for The Everest went into overdrive. When the barrier draw on Tuesday used the Harbour Bridge — absent the outrage of last year's Opera House fiasco — Racing NSW supremos got busy crafting an entirely different narrative for today; one where The Everest, in just its third running, would cast aside the sclerotic, centuries-old Melbourne Cup and assume the mantle as Australia's greatest horse race.
Then Thursday night's 7.30 went to air, sweeping away all this facade to lay a repellent, despicable truth in the shape of a procession of abused, tortured and finally dead racehorses at the feet of racing regulators.
